What is Regular Expression (REGEX)?
What are the Basic Design Principles?
- What is Growth Hacking and Growth Hacker?
- When Does Growth Hacking Appear?
- How Does Growth Hacker Work?
Growth Hacking is the preparation of planned growth strategies and plans to bring a business model to users. Although this concept has a history of several years, in fact many years ago many companies developed projects under the name of “Growth Strategy”.
People who engage in Growth Hacking are called “Growth Hackers”. Growth Hackers, who are digital marketing experts, have a certain skill in SEO, the use of analytical tools and analysis, user testing and social media plans, and viral content. Growth Hackers actually deal with online marketing, but their difference from online marketers is that they analyze all kinds of issues, test and present measurements online.
When Will Growth Hacking Come to the Field?
The fact that budget and capital consumption are limited in internet development requires the concept of Growth Hacking, which enables growth planning to be realized with lower budgets. Not only small-scale social media projects and companies, but also the social media and data storage sites we frequently use today actively use this strategy.
How Does Growth Hacker Work?
Growth Hackers, who work on three basic steps, start working in the following areas:
- Data Analysis
In order to find growth-related problems, both marketing efforts and users’ behavior within the website/mobile application should be analyzed carefully.
- Technical Information
The growth process continues very quickly by testing ideas, analyzing unsuccessful ideas, ensuring learning, and applying them in more detail to successful ideas. Growth hackers must have high technical knowledge regarding the growth studies to be carried out in this process. It is very important for a growth hacker to have knowledge of the software, even at a basic level, and to have the knowledge to implement the work that will reach results quickly.
- Creative Thinking
Successful growth hackers bring different solutions to problems than everyone else’s. Achieving this is only possible with creative thinking. Growth hackers need to know the solutions available in different sectors and areas and be able to think about how they can adapt them to the problems they are addressing. Only in this way can solutions suitable for growth be built.
Twitter Example;
When Twitter was first launched, it began to spread by word of mouth on social media networks, messenger applications, friend platforms and many other channels. Of course, when this happened, everyone started to become a member of this platform. Later, many people forgot their usernames and passwords because they did not log in or use them. In such a situation, the first thing that comes to our mind is to win those users back by advertising. However, on the contrary, Twitter overcame this incident by analyzing the data retrospectively.
Twitter’s team that analyzed this incident observed that members who follow people who interest them while signing up have a longer stay on Twitter. Based on this, Twitter has overcome this problem by suggesting people who can follow their interests to everyone who is a member. This is exactly the growth hacking we just wanted to explain above.
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