What are the Basic Design Principles?

• What are the Basic Design Principles?
• What are the Basic Design Elements and Principles?

Basic design principles form the foundational elements of studio arts. Design principles are the rules and principles that artists and designers use to create works. Artists use these principles to effectively communicate the purpose of creating their works to their target audience.

To understand the principles of basic design, you must first deal with two concepts, these are visual language and design concepts.

Visual Language

Visual language means communicating with visual symbols and objects. A person is influenced by things like colors, lines, and shapes to make them think in a certain way. To complete the ultimate goal of the design, it is important to understand how visual language works.

Design

What stands out in every new electronic device or piece of clothing is the design itself. However, when it comes to design principles, the term “design” has a very specific definition.

In this case, design is the process of selecting and arranging components with a specific purpose.

Basic Design Elements and Principles

Artists use basic design elements and principles to create a universal standard in the works they create. Basic design elements and principles are also used to determine whether a work of art is successful or unsuccessful.

What are the Basic Design Principles?

Contrast

They are combinations that emphasize the differences of different elements in the design and/or create balance between these elements.

Emphasis

It creates a focal point in a design. It allows us to draw attention to the part of the design that we consider most important.

Balance

As a design principle, balance is the placement of the parts that make up the design in a defined and aesthetic way.

Movement

It is the artist’s way of directing the eye into, around or towards a composition. Movement in a visual image occurs when objects appear to move within the image.

Space (Space-Area)

It is the empty space or surface within or around a work of art. Space can be two-dimensional or three-dimensional, and it can be negative and/or positive.

Hierarchy

Visual hierarchy is the order in which the human eye perceives what it sees. This order is formed by the visual contrast between the forms within the perception field.

Pattern

“It is a collection of two or three-dimensional objects in an order and repetition.” Pattern is used to improve the quality of surfaces or images by placing design elements in planned or random repetitions.

Rhythm

It is the repetition of visual movements of elements-colours, shapes, forms, spaces-gaps and textures.

Proportion

They are the proportions of various elements in a design among themselves and between the parts and the whole, according to their relative size and scale.

Rapport

It means the harmony of a whole composition. The parts of the composition work like a holistic visual theme.

Take a Look at My Other Content!